For the first poster analysis, I decided to look at 4 posters for the first 4 films in the Paranormal Activity film series:
Paranormal Activity 1 Poster
Paranormal Activity 2 Poster
Paranormal Activity 3 Poster
Paranormal Activity 4 Poster
To begin with, I looked at the general layout of these posters, and the features that are similar or the same in each of them. Film companies will make the film posters relate to each other in colour schemes and layout regularly, as it allows audiences to instantly make a link between the films.
Four main colours are used in these posters, along with one other colour. Red is used for the important pieces of text, and is the most eye-catching colour. The colour red is also symbollic of evil, the devil, blood, anger and love. Blue is used for the eerie colouration and not important text; this colour is ghostly and seeming cold. White and black are used contrastingly, white being used for the main bulk of the text and a black background being used to make it stand out. Yellow is also used to grab attention in one of the posters.
All of the posters have three main areas, roughly a third for each. The top area is black with mainly or entirely white text. Posters for the first and second films having long quotes said by their audience about the film in white typewriter typeface, with their username in an eerie blue colour (similar to that of the photograph on the poster). Posters for the second two films do not have quotes from viewers, this is replaced with a brief explanation of the events within the film, which is summed up in one short and enticing sentence.
Below this, is a photograph from the film. The shot typically shows a bedroom where someone is asleep. This is chosen because it makes the characters look vunerable, and therefore makes the film seem scarier. In the first two images, in shows people and animals reacting to something in the room that does not appear to be there. In contrast to this, the second two posters show younger girls sleeping and unaware, which adds to the idea of vunerability. When you look closely, although no person can be seen, a ominus and creepy shadow can be seen on the door, floor and walls; this tells the audience that there is something going on which potentially is supernatural or… paranormal. These images have an eerie blue tint, which is commonly used in horror films to add a chilling atmosphere to the events throughout the film. The images are linely and pixelated, have date and time stamps and room names in the bottom corners, which suggest that it is showing footage from security cameras within homes.
At the bottom of the posters is the general information about each film, including the title, tagline, Paramount Pictures logo, etc. The film title is in the same shade of red and the same font for each of the posters (the numbers of each film are in a similar blue colour and pixelated just like the picture), as this keeps continuity within the film series. Above and/or below this is a tagline in white (film poster 1, 3 and 4), which tries to gain the interest of the target audience. The posters for the first, second and fourth films use a box (first – red, second – yellow, fourth – blue) which try to engage the audience by saying DEMAND IT! and WANT IT! and try to grab their attention by offering a chance to watch the film before other people get the chance to, “TO SEE IT FIRST”; horror film fanatics and fans of this film series would especially be drawn in by this offer. This promotion also shows that, to begin with, they are trying to gain attention and an audience for their films, and after that, they are trying to keep them happy and interested in their films. The website and date that the film is coming out is put at the very bottom of the poster (film poster 2, 3 and 4), this is likely to be the last thing that someone looks at and means that it is more likely to stay in your memory. The date is is released is in late October, this is probably due to the fact that it is around the time of Halloween.