X: Poster (Process)

Here is the photograph that I am going to use for the poster for my short film.


I then changed the image to grayscale.

img_7287 grayscale

Next, I changed the background to a light colour and a dark colour, to represent the good and evil within the film (Claude Levi-Strauss).

img_7287 edit 1

Then, I decided to add an X over her face and made the contrast higher. I used the font “Face Your Fears”.

img_7287 2

Next, I decided to add text along the top of the poster, which said the release date of the film. I used the font “Agency FB Bold” , size 72, in a bright red.

img_7287 4 only release date

Lastly, I decided to add the billing to the bottom of my page. I used the same font and colour, but used two different sized fonts. I used size 12 and size 16, for the most and the least important parts of the billing.

img_7287 4 FINAL POSTER 2

This is the first draft of the poster for my short film, X.



X: Poster (First Draft)

Here is my final poster for my short film, X. It was developed and created on Adobe PhotoShop CC 2015. The font does not stand out from the background, so I want to change it to a bright green or blue; this way it will be more eye-catching.

img_7287 4 FINAL POSTER 2

X: Poster (Mock-Up)

I decided to create a mock-up for my poster. I think I want to use this image for my poster, perhaps in black and white. At the top of the page I will put the release date of the film and at the bottom of the page, I am going to the billing for the film; the producers, editors, costume designers, make-up artists, camera men/women, etc. Over the top of her face, I am going to put the name of the film, X. I will change the opacity so that her face can be seen underneath the X, as if it is painted atop her face.

poster mock up

X: Poster Mock-Ups

For the first poster idea, I took the original colour image, and added shapes to create an abstract looking X shape. Although this works fairly well, as the audience are drawn into the photograph, which will attract the target audience, I decided that I didn’t like this style very much. I thought that it did not accurately reflect the genre of my short film, meaning that it wouldn’t be a very successful film poster.

Then, I moved onto changing the photograph into black and white. I made the grayscale percentage to 100%, then used another effect. I used the “Lomo effect” to add darker edges to the photograph, then blurred to 100% and changed fade to 0%.

For the third and fourth poster ideas, I used a simple black and white effect without using the Lomo effect. I used the typeface “Ultra” for the X, and made it larger until it fitted across the width of the photograph. For the third idea, I left the grayscale percentage at 100%, but for the next idea, I changed it to 78%. This showed an interesting contrast in colour, and made the woman in the poster pale, as if she was scared.

I liked this idea, but decided that the font did not reflect my genre well enough. I changed the font to Face Your Fears, and put this onto the photograph that I edited with both the grayscale effect and the Lomo effect.

For the fifth poster idea, I used a red font for the X, and changed the overlay effect to darken, which meant that the woman could be seen behind the text. This gave the creepy look that I was trying to achieve, however I felt as if a more subtle colour may work better.

For the next 5 poster ideas, I changed the colour of the X to white. One of the posters had a solid white X across her face, whilst the rest where edited with different layering effects to make the X translucent. I used the effects darken, overlay, hardlight and multiply.

My favourite poster idea from these is the last one. The negative colouring effect reminds me of the look of bone. This means the hint at the film’s genre is more subtle that the red X. I think that the contrast between the most part of the image, and that that is layered with the X is really interesting, as the X stands out as being light and bright, whilst highlighting the expression on her face.



X: Poster (Sketched Ideas)

I decided to sketch some basic ideas for the poster that will advertise my short film, X. Below are the two designs that I came up with:

I like both of these ideas, and they both include the key aspects of a film poster (the title, tagline, billing). I think I will try to create the landscape poster, and develop this through the use of the mock-up. I want to use a close-up photograph of my main characters face, showing fear/ shock; this will hopefully capture the attention of the audience.

Poster Analysis: X-Men (Days of Future Past)

I decided that I wanted to look at a visually similar poster to that of the poster that I want to create to advertise my short film. After searching online for a while, I found these X-Men posters:

I decided to look at these because I liked both the concept and the colour schemes. I think that these posters show an interesting contrast between when they were younger to the age that they are now. Not only is the physically shown through the X, it is emphasised by adding a coloured filter to each of the young character photographs. I really like the grayscale images underneath, as I think they are very bold and help to make the colours stand out brighter than if the image was just it’s original colouring. For my poster, I could try and do a similar thing, perhaps with the main character being the grayscale image and the girl in her house as the coloured image. I may not use this exactly but I really like the use of colour and contrast in these photographs, and I like that the X is over the faces of the characters, this is something I have thought about doing for my own poster.


I also found this poster, which was designed for the audience to use as a screensaver. Similar to the three posters I previously analysed, I like the use of colour in this poster. I think the red, symbollic of danger and anger, draws the audience into the poster. This is bold and the use of text over the top of this means you may almost miss the faces either side of the X. Their expressions seem tense and angry, which is coupled with the fact that the X in the poster is physically separating them, making it obvious that there is some kind of conflict deep within the poster. This will intrigue the audience and entice them to watch the film, as they will want to know what this is all about. For my poster, I could try a similar idea. I could use the X as a barrier between Gina and Olivia, to show that they are living separate lives, with Gina being blissfully unaware of it for a long time. The only issue with this idea is that it gives away one of the biggest mysteries in the film: whether the food is disappearing for normal or paranormal reasons. Therefore, it is unlikely that I will end up using this idea for my poster.

Poster Analysis: Paranormal Activity

For the first poster analysis, I decided to look at 4 posters for the first 4 films in the Paranormal Activity film series:

To begin with, I looked at the general layout of these posters, and the features that are similar or the same in each of them. Film companies will make the film posters relate to each other in colour schemes and layout regularly, as it allows audiences to instantly make a link between the films.

Four main colours are used in these posters, along with one other colour. Red is used for the important pieces of text, and is the most eye-catching colour. The colour red is also symbollic of evil, the devil, blood, anger and love. Blue is used for the eerie colouration and not important text; this colour is ghostly and seeming cold. White and black are used contrastingly, white being used for the main bulk of the text and a black background being used to make it stand out. Yellow is also used to grab attention in one of the posters.

All of the posters have three main areas, roughly a third for each. The top area is black with mainly or entirely white text. Posters for the first and second films having long quotes said by their audience about the film in white typewriter typeface, with their username in an eerie blue colour (similar to that of the photograph on the poster). Posters for the second two films do not have quotes from viewers, this is replaced with a brief explanation of the events within the film, which is summed up in one short and enticing sentence.

Below this, is a photograph from the film. The shot typically shows a bedroom where someone is asleep. This is chosen because it makes the characters look vunerable, and therefore makes the film seem scarier. In the first two images, in shows people and animals reacting to something in the room that does not appear to be there. In contrast to this, the second two posters show younger girls sleeping and unaware, which adds to the idea of vunerability. When you look closely, although no person can be seen, a ominus and creepy shadow can be seen on the door, floor and walls; this tells the audience that there is something going on which potentially is supernatural or… paranormal. These images have an eerie blue tint, which is commonly used in horror films to add a chilling atmosphere to the events throughout the film. The images are linely and pixelated, have date and time stamps and room names in the bottom corners, which suggest that it is showing footage from security cameras within homes.

At the bottom of the posters is the general information about each film, including the title, tagline, Paramount Pictures logo, etc. The film title is in the same shade of red and the same font for each of the posters (the numbers of each film are in a similar blue colour and pixelated just like the picture), as this keeps continuity within the film series. Above and/or below this is a tagline in white (film poster 1, 3 and 4), which tries to gain the interest of the target audience. The posters for the first, second and fourth films use a box (first – red, second – yellow, fourth – blue) which try to engage the audience by saying DEMAND IT! and WANT IT! and try to grab their attention by offering a chance to watch the film before other people get the chance to, “TO SEE IT FIRST”; horror film fanatics and fans of this film series would especially be drawn in by this offer. This promotion also shows that, to begin with, they are trying to gain attention and an audience for their films, and after that, they are trying to keep them happy and interested in their films. The website and date that the film is coming out is put at the very bottom of the poster (film poster 2, 3 and 4), this is likely to be the last thing that someone looks at and means that it is more likely to stay in your memory. The date is is released is in late October, this is probably due to the fact that it is around the time of Halloween.

X: Film Poster Research (Conventions)


I found this source online, that shows the typical layout of a portrait film/ movie poster.

At the top of the page, the actor(s) and actress(es) names are listed; in mainstream films, these are often the main and most well-known actor(s) and actress(es) that are featured in the film. Below this is the tagline for the film. This makes up the top third of the poster.

The middle third of the poster consists of the names of the director(s) and producer(s) other works in the centre; this is surrounded by quotes, crtiques and star-ratings from various people, websites and printed medias.

The bottom third of the page is where most of the text is. In the biggest typeface, the title of the film/ movie stands out. Below this, the director(s) and producer(s) names can be found, and if the film is based on a book, this is normally mentioned here. Underneath this, the billing is found. The billing tells anyone reading the most important people who went into creating this film; this includes the director(s), the producer(s), actor(s), actress(es), musician(s), casting crew, costume designer(s), production designer(s), cinematographer(s), writer(s), etc. At the very bottom of the page will be the production company’s name and logo, along with those of other companies who were involved with making the film. Sometimes a website for the film/movie can be found at the very bottom of the poster.

Billing Example 1

This is another example of a billing. Not only are they found on film posters, but they are often found in the trailer for a film as well. They help to credit the people who were involved in the film, and give them recognition for their work in or on the film. In larger, mainstream films, this is also a way for them to grab the attentions of a wider audience. For example, if the name of someone’s favourite actress or film director is on the billing, and the fan of this person sees it (either in a trailer or on the poster) it means they are more likely to go and see the film than if they hadn’t have known about the work of that person in or on the film.

Here are some existing examples of billing on real film posters:

X: Photo Shoot

Here are the thumbnails from the photo shoot that of our short film. We took these whilst we were shooting our film, and some were taken as the footage was being filmed. Others were taken as still framed photographs. I want to experiment with using one or more of these images for my short films poster, as well as the double page spread.


Camera Choice: Canon EOS M

This is the fifth and final camera that I used for the production of my film, and for previous photoshoots, it is the Canon EOS M. We used this camera with a 18-135 mm lens.

We used this film for one of our previous photoshoots, as well as to film additional angles throughout the duration of filming the short film. The lens allowed us to get better shots that some of the other cameras that we have used, and it meant that we had footage of the same scene from various different angles. The image quality is also very good. It is a small camera, therefore is really easy to handle and easy to position in the right place.